It's here! The Peeper Frog top water lure! This hand-crafted frog has internal rattles, with the hook right at the head for ...

Angela Perea at Lake Fayetteville Marina recommends using plastic worms, jig and pigs or spinner baits for black bass.

The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure's color in seconds, with no downtime and no retying. Allowing anglers more time in ...

HINTON, W.Va. — Dark clouds hung low over the New River Gorge as I cast a top water lure to a stand of grass near the bank just down stream from Sandstone Falls. Fog in the air of the August morning ...

If a smallmouth bass striking a top-water lure is not the pinnacle of freshwater fishing, it's right up there. Unlike the typical submarine bite, which at best an angler only feels, a bass leaping ...

From topwater screamers to soft glide baits, these five new Berkley bass lures for 2025 bring cutting-edge design and serious ...

The lure with a funny name is serious business when it comes to catching fish in cold water. Jerk baits find favor among anglers when water temperatures dip below 50 degrees. These long, minnow-shaped ...

Freshwater anglers have lots of topwater options. In the bass game especially, those looking for surface eruptions can dip into practically any lure genre and find the perfect bait to call up a hog.

Crews targeting sailfish and marlin with natural bait have raised their game to a whole new level as dredges have become a staple in the spread. But if you want to target blue marlin, you better be ...

There’s simply no experience in fishing like a topwater strike. Whether it’s a violent eruption of water or a subtle “gulp,” the strike is what keeps anglers coming back. Besides the fact that ...

It's cold, but I try not to shiver because I'm afraid it will affect the lure's action. I steady my hands and give the rod tip a twitch, twitch, pause. I hold still and count to 10 while my lure ...