More Americans really should try the growing number of alternatives to AT&T, T-Mobile and Verizon — although maybe not Trump Mobile.

Despite the name of the new cellular company and its association with the President’s family, the Trump Organization will not be directly involved in making Trump Mobile’s products or providing the phone service to customers. Instead, the company is using Trump’s name under a licensing deal.

In addition, the new gold-colored "T1" smartphone is currently available for pre-order on the Trump Mobile website for $499, and is set to be released in September. In its press release on Monday, the Trump Organization said that it would be releasing the T1 Phone in August.