Built from one-on-one interviews, buyer personas provide foundational knowledge about a buyer’s journey from the moment they have a need for a solution you offer until the time they make a final ...

B2B marketers have been on a content binge of sorts over the past few years, developing all types of campaigns in a variety of formats to bolster their lead generation efforts. But in the past six ...

Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. "Buyer persona," "audience profile" and "target profile." We all ...

If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...

Many B2B organizations excel at customer experience (CX), but most don’t apply the same discipline to the buyer experience – the pre-purchase part of the customer journey. It’s an often-overlooked ...

Content marketing is a powerful tool for B2B businesses. It helps engage your target audience, build trust, and drive conversions. Whether you are creating blog posts, white papers, or videos, content ...

Discover the stages of the buyer's journey and how they influence purchasing decisions. Learn how to incorporate the buyer’s journey into your sales process. A buyer journey is a sales process from ...

After the overwhelming success of last year's event, the Benzinga Cannabis Capital Conference is returning to Miami beach April 11-12, 2023 with events simultaneously taking place on two stages at ...

A digital marketing proposal is a comprehensive document that outlines a company’s digital marketing strategy and the actions ...