Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With heightened pressure on short-term performance, B2B marketing is at a crossroads. I’m ...

Marketing Smarts episode guest Nate Brown says a voice-of-customer initiative is the "capability that we have to go where our customers are and to listen to them and absorb their feedback in ...

Marketers are on the verge of using AI-powered technology to make decisions about who you are and what you want based purely on the sound of your voice. You decide to call a store that sells some ...

The age of the digital consumer market has changed over the last few years, as the pandemic waned on businesses and caused a major shift to online communication and interaction. The shift meant that ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

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For all the advances in chat, email and bots, people turn to voice when it really matters, whether frustrated, confused or in ...

Many B2B organisations are still struggling with the changing balance of power in an age where buyers are more vocal and have the ability to make informed purchase decisions. Customer empowerment has ...

People are exposed to thousands of messages every day—from search results and sponsored posts to opinion pieces and AI summaries. Their minds are already full. And if your brand isn’t showing up ...

As more business goes digital, B2B companies are adopting B2C-style personalization strategies, and more business buyers expect consumer-style purchasing experiences. However, the requirements and ...

Chief Growth Officer of Tynker, a leading K-12 edtech platform that has helped more than 100 million kids learn to code. The marketing landscape is evolving due to many factors: technological ...