It's the whitest paint you'll ever see in your life and scientists hope it will help in the battle against climate change. It could also make air conditioning obsolete. When Purdue University ...

In an effort to curb global warming, engineers have created the whitest paint yet. Coating buildings with this paint may one day cool them off enough to reduce the need for air conditioning, the ...

In September 2021, Snopes saw social media posts claiming researchers at Purdue University in West Lafayette, Indiana, had invented a paint that received a Guinness World Records title for the being ...

As peak temperatures around the world continue to soar, simply turning up the air conditioning isn’t going to be a long-term solution. We’re going to need other ways to beat the heat, like developing ...

To save energy, engineers at Purdue University have developed a paint that is whiter than any other, which means it reflects more light. Putting it on roofs and sides of buildings will keep those ...

Using the paint to cover a roof area of about 1,000 square feet could result in a cooling power of 10 kilowatts, Purdue researchers said. (Image: Twitter/@LifeAtPurdue) A team of scientists at a US ...

It’s a well-known fact that buildings painted lighter colors reflect more light: it’s what made New York City’s plan to combat the urban heat island effect and lower cooling bills by painting roofs ...

WEST LAFAYETTE, Ind. -- In an effort to curb global warming, Purdue University engineers have created the whitest paint yet. Coating buildings with this paint may one day cool them off enough to ...