Vulnerability to online crime is another significant issue that can impact older social media users, since they are more ...

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

Whether reconnecting with old friends, sharing life's milestones with loved ones or networking among work colleagues, social media has become indispensable for many adults and can be both a convenient ...

Kara Alaimo is a professor of communication at Fairleigh Dickinson University. Her book “Over the Influence: Why Social Media Is Toxic for Women and Girls — And How We Can Take It Back” was published ...

Social media has gone from a place to share vacation photos to a full-blown shopping channel. It’s no longer just entertainment, with a whopping two-thirds of scrollers buying products that are put up ...

Social media marketing encompasses activities like posting text and image updates, videos, and other content that drives audience engagement, as well as running paid social media advertisements. The ...