Comcast's advertising arm announced a partnership with Affinity Solutions to use purchase transaction data in its AI audience ...

Comcast plans to launch a new advertising platform that will make it easier for smaller businesses to buy ad time — and, the company hopes, to beckon some advertisers away from social media and ...

The use of credit and debit card transaction data to Comcast's Outcomes+ platform will help advertisers find new prospects ...

The partnership will help marketers using Comcast Advertising's platforms evaluate whether ad campaigns lead to higher ...

Comcast on Monday unveiled a platform to make buying ads across TV, linear and digital as easy as on search and social media platforms. The idea is to allow more small businesses to use performance ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Partnership Will Enable Precise Media Measurement and Optimization and Unlock Revenue Impact for Ad Campaigns Across Universal Ads For advertisers looking to optimize their media buys across multiple ...

Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach, and Vizio join Universal Ads “With its sight, sound, and emotion, it is hard to compare to the impactful ad experience of ...