Back before all of this — before all the followers, the videos, the acclaim — Rick Shiels was just an anonymous golf pro in Manchester, England, trying to drum up some business. Clean-shaven and fresh ...

Breaking the fourth wall has become Bryson DeChambeau’s specialty. DeChambeau stood on the fifth tee box at Pinehurst No. 2 during last month’s U.S. Open, tossing a Titleist ProV1X in one hand and ...

With loose-vibes videos showing off player personality (and sometimes cleavage), the platform has reinvented the way golf is consumed for a new generation. By Tony Maglio Golf hasn’t been this cool ...

Some of golf’s best content creators are going head-to-head against each other this week in a first-of-its-kind event, The Creator Classic presented by Blackstone. A total of 16 participants will play ...