Bryson DeChambeau has put a lot of work into growing his brand both on and off the competitive golf course, with his popular YouTube channel playing a big role in expanding his fan base. DeChambeau ...

Depending upon who you speak to, Good Good golf is something between an affable group of young YouTube golfers and the future of the golf media business. For the uninitiated: Good Good is one of the ...

Grant Horvat stood just off the fairway of TPC Southwind’s par-4 17th, anxiously awaiting Rory McIlroy and Collin Morikawa. Horvat had been an average Division II golfer, but now he was analyzing the ...

YouTube golf is coming to the PGA Tour. In a first-of-its-kind event, golf influencers will take center stage on the eve of the Tour Championship. Dubbed “space camp” for YouTube golfers, the Creator ...

With loose-vibes videos showing off player personality (and sometimes cleavage), the platform has reinvented the way golf is consumed for a new generation. By Tony Maglio Golf hasn’t been this cool ...

The saturation of YouTube has reached a point where you could sit and watch golf all week and not actually play any. That might be good news for those of us above the Mason Dixon Line, who are ...

For Rory McIlroy to be denied another season-long Race to Dubai title, Marco Penge is going to have to pull off the biggest ...

Prominent YouTube golf creators will compete for an unrestricted sponsor exemption in the PGA TOUR’s Myrtle Beach Classic, tournament officials announced Friday. Golf Tourism Solutions and Visit ...

PROSPER, Texas — Good Good Golf, based in Prosper, announced Thursday it had raised $45 million in funding led by Creator Sports Capital, with significant participation from Manhattan West Private ...

YouTube golf influencer gm_golf declared Braintree Golf Course "The BEST Municipal Golf Course I've Played" in a recent video. The video, part of a series highlighting top municipal courses, has ...