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We're counting down to Apple's Sept. 9 unveiling of the foldable iPhone Ultra. It's the first keynote helmed by new Apple CEO John Ternus and expected to be Apple's biggest event in years.

Pricing is close across the board, but Google has an advantage with the smaller phones. The Pixel 11 Pro starts at $1,099, while the iPhone 18 Pro starts at $1,199. The larger models have the same $1,299 price at the entry level. All four start with 256GB of storage. Apple offers models with up to 2TB, while the Pixel line caps out at 1TB.

Pre-orders for the new Apple iPhone 18 Pro and Pro Max due begin Saturday, September 12. Now fraud experts warn that scammers are already trying to take your money.

The Apple iPhone 18 Pro Max is a tough challenger to Samsung's capable Galaxy S26 Ultra. These two powerful phones are among the best you can buy, but which is the best one for you? We have the details you need.

Bank of America cuts Apple price target to $370 but keeps Buy after iPhone Duo launch. Here's what it means for AAPL investors in 2026.

The iPhone 18 Pro, Pro Max and iPhone Duo are coming soon, but the baseline model is presumably coming next year, likely for these reasons.

Apple is unveiling its latest generation of iPhones on Wednesday at an event headlined by new CEO John Ternus, who took over from Tim Cook on Sept. 1.