Tim Cook: Apple “Reluctantly Raised Prices” as Memory Costs Spiral Out of Control

Tim Cook called it a hundred-year flood in memory pricing, and now Apple is betting a $2,400 foldable iPhone can keep margins intact while rivals have already lapped the category twice.

Watch Tim Cook's cinematic introduction of John Ternus during Apple event

CEO John Ternus a cinematic introduction during the company's annual event. It is the first event Ternus will be presenting at as head of the company.

All the news from Apple’s ‘Surprise and shine’ event

This event will also be John Ternus’ first as Apple’s CEO after taking over for Tim Cook on September 1st. Ternus was previously Apple’s head of hardware engineering, and he spotlighted upcoming hardware launches in his first staff memo as CEO.