Royal Caribbean to Add River Cruises Under Celebrity Brand

Celebrity announces new river cruises for 2027
Destinations and itineraries haven’t yet been revealed but Celebrity Cruises said it will sail “through the heart of Europe’s culture and history” and on the “world’s most iconic rivers”. Bookings will open later this year and sailings will start in 2027.
Celebrity Cruises Announces Launch Of River Cruise Line
Building on its reputation as a premium ocean cruise line, Celebrity Cruises announced a new offering, Celebrity River Cruises, a luxury river cruise line. The line has already ordered ten new ships to compete in the highly profitable river cruise market.
Why Royal Caribbean Group is betting big on luxury river cruises
Celebrity plans to launch 10 river cruise ships starting in 2027. It would be Royal Caribbean Group's first major foray into the booming industry.
Royal Caribbean, Celebrity Cruises fix key casino problem
Usually when Royal Caribbean makes a change to its casino program, it's taking away something players like. The company's namesake cruise line has kept its Casino Royale benefits in place for the past few years,
Royal Caribbean to Add River Cruises Under Celebrity Brand in 2027
Bookings are already off to a record start in 2025 for Royal Caribbean, and the company is now set to expand its offerings further by breaking into river cruises, the CEO told Skift.
Watch out, Viking! Royal Caribbean Group's Celebrity Cruises is about to offer river cruises
Celebrity will begin taking bookings this year for Celebrity River Cruises, a new premium river cruise offshoot that will begin sailing in 2027. Royal Caribbean and Silversea could be next.
Royal Caribbean’s Celebrity Cruises to add intimate new fleet
The company has signed an initial order for 10 ships that will offer passengers a new type of Celebrity Cruises vacation.
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