The coffee chain is a serial offender at producing esoteric mission statements, so can new CEO Brian Niccol finally uncover ...

This decision is part of the company's strategy to simplify its menu, which has been described as "overly complex" by new CEO ...

The lineup of “Oleato” drinks will be eliminated from Starbucks’ menus, part of the chain’s plans to simplify a menu that ...

For the first time in years, one of NMU’s most famous alumni has returned. Howard Schultz, multi-time CEO of Starbucks and former quarterback for the football team, came back to NMU. Despite ...

One of Northern Michigan University’s most famous graduates — Howard Schultz, former CEO of Starbucks — recently visited campus. NMU President Brock Tessman interviewed Schultz about his business ...

Olive oil coffee didn’t transform the industry. It didn’t even transform Starbucks, which has struggled over the past few ...

Starbucks is ditching its olive oil-infused coffee, less than a year after it debuted to mixed reviews. The Seattle-based ...

Starbucks announced that it would remove its Oleato beverage line from U.S. locations in early November, ending a ...

“Rather than a flavor or a product, it’s really a platform.” Oleato was the brainchild of former CEO Howard Schultz, who got the idea after meeting with an olive oil producer who introduced ...