It quickly became a global sensation, with some players sharing their answers, along with hints and tips, on social media each day. Such was the game's popularity that, in January 2022, it was bought by The New York Times for an undisclosed low seven-figure sum,

Each puzzle consists of 16 words, with each group of words separated into four categories, and players need to figure out the common thread between each category: yellow, green, blue and purple. To use a previous example,