Unity Software Inc (NYSE:U) shares are trading higher Thursday on the heels of a new post from meme stock trader Keith Gill, also known as "Roaring Kitty."

It's a new year, and there's a new hot stock on Wall Street—but not much to explain its sudden volatility. Unity Software jumped as much as 16% early Thursday, before handing back a large part of those gains.

The return to social media of Keith Gill, also known as Roaring Kitty, thrust original meme stocks AMC and GameStop back into the spotlight in 2024.

GameStop (GME) shares are rallying Thursday afternoon following a new social media post from meme stock figure Keith Gill, also known as 'Roaring Kitty.' The influential trader shared a post on X (formerly Twitter) on Christmas morning featuring a green and red Christmas gift box.

Unity was one of 2024’s worst performing stocks. New social media posts from Keith Gill might boost the stock in the short term, but they won’t fix the company’s game development platform.

Unity Software shares jumped Thursday, a day after a social media post by the meme stock hero known as "Roaring Kitty" featuring a clip of the late musician Rick James, who had a song called "Unity."

Unity Software (U) stock is rallying today, after Roaring Kitty's latest social media post seemed to reference the company

Despite a lack of any real news, Unity Software (U) is up by 17% in pre-market trading on Thursday. It appears to be a result of the latest tweet from Keith Gill, an investor who also goes by “Roaring Kitty.