Responding to Apple's launch on Wednesday, Samsung launched a flurry of sarcastic posts on X, mocking what it portrayed as a lack of innovation.

Samsung is drawing more iPhone users to its foldables as Apple’s rumored entry threatens to reshape the market.

The so-called state-of-the-art design by Apple didn’t impress Samsung, which notably debuted the similarly collapsible Samsung Galaxy Z Fold8 earlier this year.

Samsung has released a quirky new ad welcoming Apple to the foldable segment, just hours before the first foldable iPhone is unveiled.

Samsung targets Apple’s first foldable iPhone with sarcastic social media posts and global ads highlighting its early foldable lead.

The competition is “absolutely welcome” by the pioneering Korean giant, but Samsung warns that the device’s “weight” is crucial.

Announced at Apple's "Surprise and Shine" event on Wednesday, the tech giant's expensive new folding device was the talk of Cupertino, California, and beyond. Apple's answer to the foldables of competitors like Samsung and Google, the iPhone Duo has a 7.6-inch inner display that can fold in half.

Samsung has new numbers to show off for the Galaxy Z Fold 8 just before Apple enters the foldable race. Its newest Fold appears to be landing well with buyers.

Samsung had a choice hours before Apple's foldable debut: needle its rival the way it always has, or do something stranger. It picked a stranger.The Welcome to Foldables” campaign has