The iPhone 18 Pro Max has a big camera upgrade – and a bigger price. How does it compare to Samsung’s flagship phone?

Apple or Samsung? It really comes down to which ecosystem you prefer.

Samsung Electronics’ IFA 2026 exhibition hall at the Humboldt Carré convention center in central Berlin. After passing the TV display section and entering the smartphone exhibition space, an iPhone 17 Pro was placed on a large table.

Apple announced its long-rumored foldable, the iPhone Duo at its Surprise and Shine event on September 9th — and it could be the device that finally takes foldables mainstream. It has an anti-glare coating,

Apple is expected to unveil a foldable version of the iPhone, following rivals such as Samsung, Motorola and Google.

That’s never been truer than when it comes to foldable phones and “the crease.” With Apple finally entering the category with the iPhone Duo, we finally get to see the phone giant’s effort to smooth things over.

Apple's "Surprise and Shine" event kicks off at 1 p.m. ET at Apple Park in Cupertino, California. Follow along here.