One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer names on their coffee cup. Originally, the idea was to “honor everyone who walked through the door as an individual.” That’s according to Starbucks, which adopted the practice in 2012.

Starbucks discontinued the practice of handwriting orders and names on cups in 2020, during the height of the pandemic.

Starbucks CEO Brian Niccol said the chain will have to buy around 200,000 Sharpie markers for baristas as part of his plan to win back customers. Some Starbucks customers think the coffee chain has drifted too far from its core,