InMobi opened Buyer Hub to agencies with an AI agent built in. A timeline of the fourteen-month bet and the ROI evidence ...

Somewhere in a Mumbai studio last year, a team of designers put the finishing touches on a face that did not exist. Every eyelash was rendered, every strand of hair simulated, every micro-expression ...

Why The Trade Desk, DV360 and Amazon DSP are funding agency education programs in India, and what it reveals about ...

Quick commerce ad inventory is hitting a ceiling. Here's how retail media's second wave is reshaping platforms, data, and ...

India's smart TV ad inventory has outpaced demand. Here's why CTV fill rates are falling, and what it means for advertisers ...

Independent brand and creative agency Curry Nation has added a clutch of new businesses to its portfolio over the past few ...

New D2C brands are skipping flat influencer fees for commission-based affiliate launches. Here's how the model works, and ...

Goafest, South Asia’s premier festival celebrating creativity and advertising excellence in India, is thrilled to announce the opening of delegate registrations for its highly anticipated 18th edition ...

Ask anyone who has worked in influencer marketing in India since its early days, and they will tell you the same story about how deals used to get done: a DM, a call, a rough number, a couple of ...

There was a time—not very long ago—when quick commerce apps were simply about urgency. You ran out of milk, snacks, or batteries, and platforms like Blinkit, Zepto, and Swiggy Instamart filled that ...

A year into India's WAVES platform, has government backing actually moved creator economics, or just built a better stage for ...

Why India's 860+ AdTech startups have outpaced marketers' ability to vet them—and what real vendor consolidation will look ...