The inaugural roundtable discussed the possible formation of the India Connected TV & FAST Council, along with measurement, ...

HUL’s SASSY brand-building framework is being backed by 30,000 creators, AI-enabled content studios, 60%+ digital spends and ...

The maker has agreed to revise the label, add a flavour disclosure and remove the ‘7 years old blended’ claim as the court ...

Mamaearth and UNIVO have both publicised their early entry into ChatGPT Ads. But does buying a new media placement need to ...

The HUL CEO declined to discuss the ongoing litigation in detail but defended the safety of its products after being asked ...

Users can now control playback, engage with videos and browse content on their phones while YouTube continues playing on TV ...

BestMediaInfo.com tracks the past week’s major appointments, promotions and exits across advertising, marketing, media and ...

A fresh set of campaigns rolled out this week, with brands using films and digital storytelling to connect with audiences ...

Vaseline, Danube Properties, Flipkart, Lakmé Peach Milk and Haier return, while 15 new brands join the Hindi edition ...

Bangla joins the franchise for the first time, while Tamil, Telugu, Kannada and Malayalam see strong participation from ...

Apparel Group’s Nilesh Ved says Carrefour will use its large-format stores as part of an omnichannel model, including for ...

CEO Jeff Green says the adtech company will reorganise teams into smaller groups while affected employees will receive ...