Jasmine Trivino asks if the female shopper identified in research is recognisable in the final work or has everything about ...

Audience members submitted questions in real time. Generative AI models such as ChatGPT and Claude first answered the ...

The business pulling ahead of the rest is building leaders who can connect commercial, consumer, product, creative, finance and retail.

The appointment formalises an existing relationship between the Lakhraim group with PANGERA taking on oversight of brand architecture.

Kings League MENA has appointed Saudi Sports and Media Executive Wael Al-Fayez as managing director, ahead of the competition’s return to Riyadh for an expanded Split 1 season. Al-Fayez joins from the ...

Dana Sarkis shares why the future of AI in marketing depends less on automation and more on diverse leadership, human insight ...

Captizone Media has launched a digital out-of-home (DOOH) advertising network across 250 salons in Dubai, with 1,200 digital ...

KFC partnered with ZAT Baloot to turn the Saudi card game into a branded game-night experience with the support of TBWARAAD.

Sulaiman Al Hattlan, Founder and CEO, Hattlan Media, said, “We believe the environment in which people work can inspire ...

Robertson, who has more than two decades of leadership experience within Omnicom, is expected to work with Ruhanen through ...

BPN MENA’s Rosie Elligate explains how the luxury ecosystem is part of the product itself in this latest Women in Advertising ...

PHD MENA’s Karen Doumet explains why resilience, perhaps, isn’t the leadership quality the industry should celebrate the most ...