Jasmine Trivino asks if the female shopper identified in research is recognisable in the final work or has everything about ...

Almarai’s Nabil Sleiman challenges marketers to compare their last big work campaign to the original brief, and then map the ...

Dana Sarkis shares why the future of AI in marketing depends less on automation and more on diverse leadership, human insight ...

Kings League MENA has appointed Saudi Sports and Media Executive Wael Al-Fayez as managing director, ahead of the competition’s return to Riyadh for an expanded Split 1 season. Al-Fayez joins from the ...

Audience members submitted questions in real time. Generative AI models such as ChatGPT and Claude first answered the ...

Robertson, who has more than two decades of leadership experience within Omnicom, is expected to work with Ruhanen through ...

BPN MENA’s Rosie Elligate explains how the luxury ecosystem is part of the product itself in this latest Women in Advertising ...

Sulaiman Al Hattlan, Founder and CEO, Hattlan Media, said, “We believe the environment in which people work can inspire ...

In a World Cup crowded with sponsors, football stars and heavyweight advertising budgets, Afia Arabia focused on behaviour ...

Campaign Middle East unveils new categories for its Agency of the Year Awards 2026, recognising the evolving MENA marketing ...

Captizone Media has launched a digital out-of-home (DOOH) advertising network across 250 salons in Dubai, with 1,200 digital ...

PHD MENA’s Karen Doumet explains why resilience, perhaps, isn’t the leadership quality the industry should celebrate the most ...