The Supreme Court delivered Republicans their latest win on Friday, putting on hold an appeals court ruling that would have ...

Most political media plans do a decent job of reaching voters, but are they reaching them in the right context, at the right ...

Sixty-four percent of campaign staff receive no benefits at all, yet they have the same experience level and tenure as their peers that work for firms and party committees. The work is the same, but ...

Top GOP media shop IMGE has acquired Direct Persuasion, the Republican advertising and strategy firm founded in 2018 by longtime digital strategist and former Trump campaign Digital Director Gary Coby ...

NGP VAN wants to make it easier for campaigns to search their databases. They’re betting that artificial intelligence is the ...

Questionable polls are nothing new in the political world. But 2026 has come with some new challenges for pollsters.

As campaigns work to get their messages seen in a fragmented media landscape ahead of November, live sports have emerged as ...

Most Democratic advertising communicates a message, not a lasting asset. In other words, Democrats rarely try to build memory anchors.

With political ad spending projections sitting at $11.6 billion, campaigns and outside groups are letting loose across TV, digital and CTV.

Due to ongoing changes in the information ecosystem that are altering the nature of original content, increasingly, all politics is national.

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