Analytics Unite is the only event connecting retail and consumer goods tech executives and partners to share winning strategies, strengthen governance, and scale AI and data initiatives for proven ...

“This project shows our commitment to elevating one of our most iconic brands with proposals that connect with consumers and strengthen brand recognition,” Lascorz added. Lay’s is featured in ...

It has also helped the brand cross-sell, particularly for its Gatorade enhancers line as those who have purchased a custom Gatorade bottle will likely be interested in hydration powders and ...

But what goes on behind the scenes when companies decide to jump on a timely trend together with a cross-branded product? And how can they ensure it's not just a costly marketing flop? The modern ...

Among this group, the adoption of AI was significantly higher than that of other respondents in production, logistics, procurement, warehouse management and planning, and they were also more likely to ...

"With the bold ambition to capture 100 million global first-party records, we will be able to build a deeper understanding of our consumers and own the end-to-end relationship." "Work and rest come in ...

Generative AI has been the term on everyone’s lips this year, and CPGs are taking note. We explore some of the diverse ways the world’s biggest brands are harnessing these capabilities to stay ahead ...

Sephora talks about the AI tech developed in-house to help all its customers find their best foundation match, as part of its Diversity, Equity, and Inclusion commitments. The “lift and learn” ...

How Is AI and Machine Learning Changing the Way We Manage the Supply Chain? Shifting consumer demands, geopolitical uncertainty, labor constraints, and residual pandemic-era behaviors can all have a ...

Between May and July 2024, participants were randomly assigned to one of four situations: An individual working without Gen AI A team of two humans without Gen AI Individuals working with Gen AI A ...

“Potty With Pull-Ups” brings in content featuring intellectual properties from Disney Jr., such as Mickey Mouse, to help parents navigate the potty training process with their children.

Company leadership shared how it is using AI in a variety of ways, leaning on data clean rooms, digital twins and intelligent promotions to get products in front of consumers, no matter where they ...