The global business consulting industry is entering a new growth cycle as companies turn to external expertise to navigate ...

For years, brands have competed for consumer attention. Now, they may increasingly have to compete for the attention of something else: artificial ...

Nigeria’s advertising industry may not be suffering primarily from a shortage of talent or a weak economy. According to Adekoyejo Abiola, Chief Executive ...

Stanbic IBTC Bank, a subsidiary of Stanbic IBTC Holdings, recently hosted key stakeholders from the public and private sectors at the maiden edition of its Business Without Borders forum held in Lagos ...

Few African storytellers have built a career around the intersection of culture, identity and compelling narratives quite ...

Diageo has appointed marketing and innovation specialist Janine Blakeway as its new Global Head of Vodka Innovation, giving ...

A familiar fault line in Nigeria’s advertising industry has reopened, this time with practitioners questioning whether competitive pitching still ...

FirstBank, West Africa’s premier financial institution and financial inclusion services provider, is pleased to announce the ...

Global advertising agency Deutsch has secured the global paid media strategy, planning and buying account for Rippling, the ...

Veteran broadcaster Bimbo Oloyede has transformed her 50 year journey in broadcasting into a broader celebration of Nigeria’s ...

As the countdown to the 2026 Marketing Edge National Marketing Stakeholders’ Summit intensifies, Marketing Edge is proud to spotlight one of the most ...

For over a decade, Big Brother Naija was the safest bet in Nigerian advertising. Brands that secured headline sponsorship did ...