The updated Power of TV report finds Total TV reaches 82% of adults weekly, while YouTube gains ground among younger viewers.

Netflix's ad-supported audience is growing, but premium pricing, demanding creative requirements and measurement gaps create ...

The personalized installation features more than 600 donors, with Havas Media Canada extending the campaign across social and ...

The official festival partner is connecting film, fashion and collectibles through livestreamed shopping and creator content.

The back-and-forth highlights how OOH can give brands a physical platform to react, engage consumers and generate earned ...

Karine Courtemanche and Luke Moore are also stepping down from their respective chair roles.

Havas Media's president discusses fragmented customer signals, conversational AI and the need to rethink measurement.

The beer brand is building on learnings from its Nonna Supper Club, with Publicis Sport and Entertainment supporting the ...

Brands are looking beyond product placement, pushing NKPR to create more tailored experiences that can generate connections ...

The league's redesigned network adds programmatic inventory, premium placements and new sponsorship opportunities across CFL ...

Gambling led the way in Calgary and Edmonton, while Vancouver saw the strongest activity from automotive, pharmacies and ...

Nextdoor Canada, the neighbourhood social network, is expanding its local business discovery tools with Local Faves, a new hub that surfaces businesses based on recommendations from neighbours rather ...