The airline challenged Union Station and Centre Eaton commuters to decode what new international destinations it had lined up ...

The broadcaster is expanding its national schedule to more than 550 games, with 35% more national broadcasts than last season ...

Cashew Research finds traditional life-stage assumptions may be becoming a less reliable barometer for marketers.

Subway was Canada's most active radio advertiser during the week of Aug.

The Henkel brand is moving beyond its historical focus on PR and shopper marketing with a broader investment across TV, ...

Tubi research finds ad resistance is relatively low as free streaming becomes a bigger part of the viewing mix.

New research suggests media attribution isn't just imperfect – it can be wrong in either direction, complicating how buyers ...

The firm expects internet advertising to reach $5.79B this quarter as AI, platform concentration and new advertiser ...

QSRs remained the most active television category, while furniture, government and grocery advertisers gained ground during ...

Traditional video ads are great for building awareness, but Roku’s shoppable action ads go one step further. With a simple on ...

The brand is putting more emphasis on murals and wild postings as it looks to make its media feel at home in individual neighbourhoods.

Am, Ski-Doo and Sea-Doo visibility throughout the NHL season, including a permanent presence at the Bell Centre.