The global population is aging, and the number of seniors is estimated to double within the next 25 years. Travel companies ...

Executive Summary The Skift Travel Health Index slipped to 99 in July 2026, down 1% from the same period last year. Demand is holding, but unevenly, with some parts of travel faring better than others ...

Luxury travel is evolving to encompass multiple experiential aspects of travel. In order to best capitalize on high demand and supply gaps, luxury hotels can differentiate themselves by broadening ...

The hotel technology sector is shifting from cost center to growth engine, with AI, data integration, and guest-facing tools driving efficiency and revenue, but success hinges on modernized systems, ...

The future of travel is unfolding now; you just need the right data and insights to see it. The State of Travel report is your essential guide to understanding the trends shaping our industry and ...

Consumer love for travel, rising demographics, and exciting innovation square off against unstable geopolitics, affordability challenges, and a lukewarm economic expansion Perhaps the one word to ...

The 2026 travel landscape is increasingly bifurcated. Visa-free policies and growing airline capacity are accelerating growth in the East, while the West must navigate significant policy-driven ...

As growth slows, hotels are embracing experience, innovation, and agility to navigate a cautious, yet resilient, travel landscape in 2025 In Skift Research’s latest report, we provide a thematic ...

Social media is no longer just inspiring travel, it’s where trips are being researched, priced, and booked. As platforms evolve into powerful sales channels, creators are becoming the new travel ...

Recession alarm bells are going off. A global downturn isn't our base case, but it's still worth reviewing how the travel industry might perform in a worst-case scenario. Even in a turbulent market, ...

Decision briefs lay out the key evidence, strategic context, and paths forward behind a specific strategic choice. Skift's recommended path is option B (see section 5). Hotels have spent the past ...

Hotel companies spent the last decade building brand portfolios for coverage and scale. The next phase of competition will reward sharper brands that drive pricing power, loyalty relevance, and ...