The English word “yield,” derived from old English and Germanic, is a relic of a time when a ruling class might demand ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Google’s former SSP practices are the legal gift that keeps giving; Perplexity has been disregarding robots.txt files; and ...

Google’s former SSP practices are the legal gift that keeps giving; Perplexity has been disregarding robots.txt files; and ...

Clean Tap wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.

Agentio's AI connects advertisers with relevant content creators through an automated bidding process, similar to the ...

CleanTap, an ad tech startup launched by the founder of Method Media Intelligence, wants to separate the wheat from the chaff ...

Coinbase is getting into ads; Etsy can’t rely on search ads for very long; and Zuckerberg wants to buy AI companies.

As answer engines improve, people will click through to publisher websites less often. It’s time to build a sustainable ...

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My YouTube creator obsession has me fascinated by an ongoing trend I’ve noticed in the CTV industry: A lot of companies that ...

"We have a conviction that superintelligence is going to improve every aspect of what we do,” Mark Zuckerberg told investors ...