New data finds that 50% of brands are looking to operate pop-up shops for three days or less, with many brands looking to use ...

Amika launches The Protector with limited distribution for the first six weeks. The hair care brand chose its ...

The ANA said creativity is very important to B2B advertising, but few said they were confident in their company’s ability to ...

TextNow picked Katt Williams to star in their first national brand campaign, "Way Too Smart to Pay Dumb" to connect with ...

B2B marketers need to feel empathy for the customer’s pain points and spend less time talking about product features, says ...

As retailers chase direct-to-consumer sales, Topo stays loyal to specialty retail, even four years after Designer Brands acquisition.

Big Green Egg and Ace Hardware partner for contest giveaway to showcase neighborhood heroes. The initiative is part of the grill brand’s new way of marketing itself with lifestyle storytelling.

Big Green Egg and Ace Hardware partner for contest giveaway to showcase neighborhood heroes. The initiative is part of the grill brand’s new way of marketing itself with lifestyle storytelling.

the Gillette spot painted men in a bad light and sparked the hashtag #BoycottGillette.

With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.

We spoke with Hallmark Chief Communications Officer Annie Howell about how the brand is ringing in the season and how it’s leaning into a “One Hallmark” approach that makes Hallmark Media a more ...