Ultra Milk’s YOASOBI campaign uses a hero film, GoPay gameplay, and NFC collectibles to turn “just move” into repeatable ...

Li Ning’s Hong Kong-only Curry T-shirt ties merch to place, scarcity, and retail check-ins, reflecting how fans collect ...

Cinema First backs £4 tickets with a “who will you take?” story, using emotion and shared plans to drive UK cinema attendance ...

Micro dramas, live commerce, and review-led discovery compress content and checkout, forcing brands to rethink creator ...

Wondrlab's WondrAgents puts AI agents across creator discovery, outreach, contracting and reporting while keeping humans in ...

HYBE is expanding collaborations across brands, cities, and sports. Here’s what that direction suggests for partnership design and cultural fit.

F1 brings Pixar’s Cars to Monza with a Lightning McQueen appearance, a bespoke safety car livery, and merch aimed at ...

McDonald’s brings SpongeBob and One Piece into one 15-toy Happy Meal set. A look at why collector behavior and fandom remix ...

RHEI's AI music release workflow turns one track into campaign assets while keeping artists in control of voice and ...

Praytell adds Catherine O'Neill and Paige Weber as it brings media, creators and social under one Influence Department.

Burger King and Toei’s Dragon Ball Super collab in Malaysia uses store makeovers and collectible figurines to turn meals into ...

StarHub’s 5G+ campaign uses a fifth-bar visual, transit takeovers, and a Lau Pa Sat stunt to make coverage and speed feel ...