Adopters of artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini are starting to set more of their brand preferences within chatbots. In the grand vision of technology developers, ...

When Petco Perks launched in Q2, “customer point redemption volumes far exceeded our initial projections,” CEO Joel Anderson ...

Not knowing how to measure a project’s success or when to shut them down can keep companies from finding success, Gartner ...

Guests don’t just want freebies, they want recognition, personalization and an overall great experience as part of their ...

The vast majority of consumers, 91%, find at least one form of personalization intrusive, the study found. The ...

Consumers generally accept dynamic pricing as basic demand and supply, but once a business starts to layer in an individual’s ...

Under an arrangement between the grocer and the fuel company, shoppers can apply rewards from both companies’ loyalty ...

Large retailers are using AI to enhance supply chain operations and tailor customer offerings, the companies said on Q2 ...

The rise of 30-minute delivery has caused major retailers to rethink how they balance fast store-based delivery with reliable ...

The mass retailer is utilizing AI for wish lists and recommended actions on its e-commerce site as it works to introduce more ...

The league’s transition to a “fan engagement engine” exemplifies a broader shift in customer journey mapping as brands move ...