There are now just two brands remaining in the race to crown Marketing Week’s marketing initiative of the year. Bluey and ...

Nomad Foods CMO Steve Challouma first began working on Birds Eye as a graduate trainee at Unilever three decades ago.

From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...

After what headhunter Suzie Walker describes as the most challenging job market in three decades, the tide may finally be ...

In his first brand role after 32 years agency-side, Staysure CMO David Morley wants to tackle the “appalling” way older ...

Marketing leadership in 2025 hasn’t been about the loudest campaign or the latest tech – it’s been the quiet resolve to ...

Commerce media is set to account for 15.6% of global ad revenue in 2025, up 11.6% to reach $178.2bn (£133.5bn) and overtaking ...

After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.

In the third entry of his series on behavioural science can reframe the role of marketing, Ogilvy UK’s Dan Bennett explains ...

Guinness is confident that its new brand home in London can act as a recruitment driver for the brand, as well as bringing ...

As Loveholidays shifts from a performance-only model to a brand-building strategy, CMO Alan Murray outlines how the brand is ...