The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges ...

Then it cuts back to the Tuscan idyll. In a deliciously understated endorsement of the brand proposition, words appear on ...

No degree, no plan, a lot of torn-up surveys and one deeply uncomfortable job interview. Amy Crowther traces the sideways ...

Andrew Tindall compares human and AI testing across ten major ads and finds the machines are surprisingly good at spotting ...

For brands, it’s a reminder that modern fandom no longer lives solely in the stadium or on the screen. Especially for Gen Z ...

Rising acquisition costs are exposing how many brands are set up to grow: too much reliance on rented platforms and not ...

It might’ve seemed sustainability slipped down the agenda in digital advertising while the industry worked out how to measure ...

Organizations have more data than ever, but it often needs to be channelled better. Brands have access to more data than ever ...

Billups' chief executive officer for North America and Drum Awards Festival juror on measurable billboards, protecting brand ...

The irony will not be lost on WPP that its new “turnaround to Elevate28” client announcement from earlier this year, saying ...

Some 28.4% identified short-term commercial pressures as the biggest organizational barrier to good marketing, making it the ...

Come inside The Drum’s London newsroom later this month for two days of candid conversations with leaders from Unilever, ...