Chef Marcus Samuelsson brought his culinary skills and Ethiopian background to the Brooklyn event to take the beloved Snack ...

McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

The fast-food giant has pushed a return to value pricing, but that's only the beginning of McDonald's planned changes.

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

The return of Snack Wraps at McDonald's has been a big win for the fast-food giant. Here's a look at the numbers.

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

The post McDonald’s Snack Wrap Return Causes Ingredient Shortages appeared first on Self Employed. McDonald’s popular Snack ...

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around ...

Sonic revealed its own take on chicken wraps with two new Crispy Tender Wraps. The new menu items landed on Tuesday, July 8 and come in two flavors: Honey Chipotle Crispy Tender Wrap and Cheesy Baja ...

McDonald's brought back the fan-favorite Snack Wrap on Thursday, July 10, at restaurants nationwide. First introduced in 2006 ...

There’s a concept in psychology known as “hindsight bias.” It’s the idea that if you ask people if they think they could have predicted the future before it happened, they’ll almost always ...

Over the years, fans continued to press McDonald’s to bring back the Snack Wrap, launching a petition with over 18,000 signatures, and barraging company inboxes with messages. In the run-up to the ...