Snoop Dogg is having time of his life at Winter Olympics
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The media giant is betting that high-wattage celebrities, YouTube stars and a plan to turn athletes into social media sensations can drive viewer interest in the actual games themselves.
Not everyone is happy to see Snoop Dogg return to the fore with his involvement at the Milan Cortina 2026 Winter Olympic Games following his presence at Paris 2024
KCRA 3's Deirdre Fitzpatrick is serving as an Olympic correspondent for Hearst Television stations during the 2026 Milan Cortina Olympics. Fitzpatrick and photojournalist Mike "Domi" Domalaog are highlighting athletes from California and sharing a look behind the scenes at the Games -- like meeting Snoop Dogg.
Conn Smythe winner Sam Bennett will replace injured centre Anthony Cirelli on the Canadian men's Olympic hockey roster.
Snoop Dogg is cheering for Lindsey Vonn! The rap icon shared a heartfelt message for the Olympic skier after she confirmed plans to still compete at the Milan-Cortina Games despite tearing her ACL days earlier.