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Starbucks, Sharpie

Inc. on MSN · 1d

Starbucks’ New CEO Says His Plan to Win Back Customers Involves 200,000 Sharpies. It Just Might Work

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer names on their coffee cup. Originally, the idea was to “honor everyone who walked through the door as an individual.” That’s according to Starbucks, which adopted the practice in 2012.

USA Today · 4d

Your name could be hand-written on Starbucks cups again: Sharpies are returning, CEO says

Starbucks discontinued the practice of handwriting orders and names on cups in 2020, during the height of the pandemic.

Starbucks CEO needs 200,000 Sharpies to bring back an old tradition

Starbucks CEO Brian Niccol is tracking down Sharpies for an old company tradition.

Starbucks unveils cups for 2024 holiday season

New York Post on MSN · 18h

Starbucks reveals ‘vibrant and bright’ sneak peek at 2024 holiday cups

Starbucks is giving customers a sneak peek into what they can expect for in-store cheer. The holiday season returns to Starbucks stores on Thursday, Nov. 7, and the coffee chain released a first look into the “bright and beautiful” 2024 holiday paper cups with a theme of “Merrier Together,” according to the chain.

Starbucks’ holiday cups are here: See the designs

Starbucks’ new red cups are here for the holidays. Kristy Cameron, creative director for Starbucks, says the chain is "excited to lean into greens this year."

YAHOO!News · 18h

Starbucks unveils cups for 2024 holiday season: See the new designs

Starbucks has released a new holiday cup collection as the company kicks off the fall season this month. On Nov. 7, the company is bringing its customers at nearly 300 stores in Michigan some seasonal joy as they sip on their favorite hot or cold beverages.

3don MSN

Brian Niccol has to get hold of 200,000 Sharpies so he can bring back a classic Starbucks tradition

Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...

14hon MSN

Starbucks brings back retro touch with hand-written names on cups

Last week, Brian Niccol, the CEO of the coffee conglomerate, announced that Starbucks baristas would once again write ...

4don MSN

Starbucks is getting rid of the upcharge for non-dairy milk options

As the holiday season begins, Starbucks has a gift for customers: No extra fee for non-dairy milk options. For years, vegans, ...

3don MSN

Starbucks’s New CEO Just Revealed a Brilliant Master Plan to Turn the Company Around. It All Starts With 4 Words

Brian Niccol’s new four-word goal for Starbucks is brilliant in its simplicity. But there’s more than meets the eye.

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