The Trump Organization announced June 16 it was coming out with two offerings for consumers: a new cellular service and a new cellphone.

Lately, there have been murmurs about the Trump Organization wanting to enter the mobile phone market. Recently spotted trademarks suggested the organization was looking to launch both a phone and a mobile service. Those murmurs have now turned into a full-blown announcement as the group unveiled its new mobile venture.

On Monday, the Trump Organization — currently run by the president’s children while he serves in office — announced the launch of Trump Mobile.