Gen Z was born into digital finance; 93% use P2P payment apps and cash preference has collapsed to just 7%. Read more here.

Generation Z, which includes people born between 1997 and 2012, is increasingly more influential in culture and in the workplace. At the same time, these digital natives face lots of unique challenges ...

Most stories about “millennials” focus on middle-class, educated twentysomethings, while the ones who grew up poor or working-class are simply ignored. Welcome to Uncovered, a series that sheds light ...

Members of Gen Z are often referred to as “digital natives.” They were born and raised in the internet era and have been engaging with computers, tablets, smartphones, and other connected devices from ...

As a father of two Gen Z daughters, I frequently tell people that the Gen Z factory line must be one of the most unique ones. There are moments when I don't understand the reasoning behind their ...

Companies crave loyalty from ultra savvy digital native Gen Alpha, but earning it takes a uniquely engaging approach The trick just may lie in harnessing the interactivity of video games in ways not ...