The 'Life in a different light' proposition will roll out in Hong Kong, China, Korea and Malaysia from March onwards, building on its initial Asian launch in Singapore in June 2004. The campaign, ...

Tagged 'Where the bloody hell are you', the M&C Saatchi-created TVC was initially unveiled in a pre-launch to the Australian trade media in Sydney, and quickly attracted criticism from a number of ...

Tourism Australia has launched the second chapter of its "Come and Say G'day" campaign. Photo Credit: Mira Horwitz TORRANCE, Calif. -- U.S. visitation to Australia was flat from July 2024 to June of ...

Kylie Minogue delivered her own speech (well, song) ahead of the Queen’s Christmas Day Message yesterday encouraging Brits to take a break after a “tough and confusing” year and visit Australia. The ...

Tourism Australia has released its latest ad campaign, encouraging tourists from around the world to flock down under. Utilising famous names from Australia and beyond, the main slogan of the ...

Robert Irwin is the new face of the latest Tourism Australia campaign. Irwin will join several other celebrities bringing tourists Down Under, in adverts set to screen in the US. British chef Nigella ...

Tourism Australia is launching a campaign in conjunction with Expedia Group Media Solutions that focuses on U.S.travelers. “The Dundee teasers and the Super Bowl ad were all about grabbing America’s ...

Do you remember back in 2009 when Tourism Australia was advertising for the 'Best Job in the World', to become Caretaker of the Great Barrier Reef? They are running the campaign again, but for six ...

In addition to nearly 200 sellers and planners, Australia Next 2025 also hosted 14 industry media including Meetings Today’s ...