John McDonald will bring together the Marketing and Brand functions across the four primary HSBC businesses under unified ...

The Yango Tech Retail and ROOTS collaboration aims to optimise stages of the order lifecycle and enhance the customer ...

Despite the UAE’s advanced mobile ecosystem, user acquisition ad spend by e-commerce apps declined in H1 2025.

Leveraging Naserian Waceke’s 15+ years of experience, Alternative Events aims to focus on delivering customised, immersive ...

Bennett Consultancy & Co's Evelyn Bennett calls on brand loyalty leaders to rethink how loyalty is defined, measured and ...

Cicero and Bernay's Tariq Al Sharabi shares news, views and trends from across the spectrum for July.

The Deliveroo and FIX campaign was rolled out across Instagram Reels and Stories; TikTok short videos; Facebook video ads and YouTube.

Creó Global's Jaimesha Patel explains why now more than ever the brands must lean into social listening, and then act on it.

Cheil MEA's Wang Junwen says that lasting success for Chinese automotive brands will come from relevance, not reach.

The appointment grants The Vantage representation rights to Hearst’s portfolio of international editions, spanning more than ...

We asked industry experts across the region to share their take on whether programmatic numbers can truly be trusted.

Alkadhi has previously advised NEOM, the PIF, Saudi Research and Publishing Company and the COP29 Presidency in Azerbaijan.