At least 86 per cent of all generations expect targeted and relevant communications based on their generational preferences: ...

MiQ MENAT's Wassim Mneimneh responds to questions on the future of ads in a world where both cookie-based and cookieless ...

Campaign Middle East speaks with Alshaya's CEO John Hadden to understand the strategy behind Chipotle's launch in the Middle ...

Artist Katrien Vanderlinden transforms a basketball court at Reem Central Park, as part of larger campaign to promote the NBA ...

Merkle MENA’s Sameer Poonja points to tech stacks as being the building blocks of any successful digital transformation.

Under Amit Rawal's leadership, CAFU aims to integrate advanced tech, drive innovation, and provide seamless on-demand vehicle ...

Hollywood for many years now has been playing the “future predictor” or the psychic predicting many of technology’s ...

Oxygen's collaboration with Shakespeare Communications aims to further elevate the brand's presence in the region.

The partnership will provide Talent Plus exclusive rights to represent 1001 campaigns across Iraq and the MENA region.

The only valid question to ask today is how fast and how far will AI and machine learning impact daily life as we know it. Few weeks ago, ‘show me the money’ dominated the narrative on Wall Street ...

Fadi Zeidan has taken on the role of regional managing director at Equation Media, a media agency under The Network ...

Finalists for the Athar Awards were selected through a rigorous, multi-level evaluation process led by an expert panel of 80+ ...