Jasmine Trivino asks if the female shopper identified in research is recognisable in the final work or has everything about ...

Audience members submitted questions in real time. Generative AI models such as ChatGPT and Claude first answered the ...

The business pulling ahead of the rest is building leaders who can connect commercial, consumer, product, creative, finance and retail.

The appointment formalises an existing relationship between the Lakhraim group with PANGERA taking on oversight of brand architecture.

Kings League MENA has appointed Saudi Sports and Media Executive Wael Al-Fayez as managing director, ahead of the competition’s return to Riyadh for an expanded Split 1 season. Al-Fayez joins from the ...

Dana Sarkis shares why the future of AI in marketing depends less on automation and more on diverse leadership, human insight ...

Almarai’s Nabil Sleiman challenges marketers to compare their last big work campaign to the original brief, and then map the ...

Captizone Media has launched a digital out-of-home (DOOH) advertising network across 250 salons in Dubai, with 1,200 digital ...

KFC partnered with ZAT Baloot to turn the Saudi card game into a branded game-night experience with the support of TBWARAAD.

Robertson, who has more than two decades of leadership experience within Omnicom, is expected to work with Ruhanen through ...

PHD MENA’s Karen Doumet explains why resilience, perhaps, isn’t the leadership quality the industry should celebrate the most ...

Interesting Times's Sally Alzaza explores AI, creators and the growing value of talent, asking whether the industry is ...