Most political media plans do a decent job of reaching voters, but are they reaching them in the right context, at the right ...

Sixty-four percent of campaign staff receive no benefits at all, yet they have the same experience level and tenure as their peers that work for firms and party committees. The work is the same, but ...

Most Democratic advertising communicates a message, not a lasting asset. In other words, Democrats rarely try to build memory anchors.

Questionable polls are nothing new in the political world. But 2026 has come with some new challenges for pollsters.

NGP VAN wants to make it easier for campaigns to search their databases. They’re betting that artificial intelligence is the ...

As campaigns work to get their messages seen in a fragmented media landscape ahead of November, live sports have emerged as ...

With political ad spending projections sitting at $11.6 billion, campaigns and outside groups are letting loose across TV, digital and CTV.

Due to ongoing changes in the information ecosystem that are altering the nature of original content, increasingly, all politics is national.

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« Election Briefing: Artificial Intelligence: What Campaigns Are Already Doing, and What They Should Be Ready for Between Now and Election Day The Midterm Playbook: Winning with Live Sports » ...

Political work has become a full-blown career. Campaigns haven’t caught up. That’s the blunt takeaway from a new survey of political professionals conducted by the GOP-aligned Center for Campaign ...

Conventional wisdom about Latino voters is being challenged by the data and campaigns that ignore it do so at their peril. What's really happening inside the Latino electorate, and what did campaigns ...