It has also helped the brand cross-sell, particularly for its Gatorade enhancers line as those who have purchased a custom Gatorade bottle will likely be interested in hydration powders and ...

Learn how he is reshaping teams, rethinking KPIs and cultivating cultures that keep people at the center of progress, even as agentic systems are poised to take on more responsibility. Analytics Unite ...

Among this group, the adoption of AI was significantly higher than that of other respondents in production, logistics, procurement, warehouse management and planning, and they were also more likely to ...

The intersection of artificial intelligence and pricing continues to evolve within the consumer goods industry, impacting several areas of business. Within revenue growth management, CPGs must ...

Generative AI has been the term on everyone’s lips this year, and CPGs are taking note. We explore some of the diverse ways the world’s biggest brands are harnessing these capabilities to stay ahead ...

Analytics Unite is the only event connecting retail and consumer goods tech executives and partners to share winning strategies, strengthen governance, and scale AI and data initiatives for proven ...

"With the bold ambition to capture 100 million global first-party records, we will be able to build a deeper understanding of our consumers and own the end-to-end relationship." "Work and rest come in ...

Levi's has been undergoing a digitally focused business shift as it builds out agentic orchestration for its Microsoft-partnered "super-agent" and modernizes its systems. PDC Brands, Church & Dwight, ...

Sephora talks about the AI tech developed in-house to help all its customers find their best foundation match, as part of its Diversity, Equity, and Inclusion commitments. The “lift and learn” ...

Sixty percent of Gen Z-ers and millennials want Mars to deliver experiences beyond products, according to research conducted by the company. “So we say that brands should know what they stand for — ...

The company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning. Lowe's Scales Marketplace as ...

Between May and July 2024, participants were randomly assigned to one of four situations: An individual working without Gen AI A team of two humans without Gen AI Individuals working with Gen AI A ...