Digiday

ChatGPT referral traffic to publishers’ sites has nearly doubled this year

ChatGPT is sending more of its traffic to publishers’ sites. Of the traffic OpenAI’s generative AI platforms send to external websites, 83% went to news and media sites in April, up from 64% in ...
Digiday

GEO hype busted: How it differs (and how it doesn’t) from SEO

GEO is an acronym now flooding many media execs’ inboxes, as vendors fall over themselves to capitalize on the wave of interest. Short for “generative engine optimization,” a growing number of vendors ...
Digiday

Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype

This week’s Media Briefing looks at the real conversations publishers are having in Cannes – how much of the AI and agentic media buzz will turn into actual money, and what it all means for who pays ...
Digiday

Intended or not, the new Omnicom will forever change agencies as we’ve known them

This article is part of a new series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities. More from the series → The moment has ...
Digiday

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around

The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble.
Digiday

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Agency trading desks spent a ...
Digiday

‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does

For all the headlines, LinkedIn posts and hot takes generated by WPP’s Elevate28 plan, the most consequential audience has been largely absent from the conversation: the CMOs and senior marketers at ...
Digiday

Creators aren’t just in marketing’s entertainment era. They’re driving it

Marketing is becoming entertainment. Creators are its stars. Cannes didn’t so much reveal that shift as rubber-stamp it. The ad industry’s annual gathering in the south of France felt unfamiliar in ...
Digiday

‘Don’t walk past the Gutter Bar’: The unofficial Cannes Lions survival guide, written in hindsight

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Cannes Lions has a way of making experienced professionals do ...
Digiday

Cannes Briefing: Creativity is moving beyond the agency model

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Bose CMO Jim Mollica hasn’t used a creative agency in four or ...
Digiday

Inside The Trade Desk’s Claude-powered campaign agent

The Trade Desk has a long history of AI ambition and a more complicated history of AI delivery. Its latest effort is notably smaller in scope and notably harder to argue with. The ad tech company is ...
Digiday

With Microsoft in tow, Amazon’s DSP tightens its grip on the open web

Another week, another reminder than Amazon isn’t just in the ad business — it’s becoming the ad business. After locking in deals with Netflix and Spotify, the commerce giant is now folding Microsoft ...