Beta USA has introduced the 2025 Evo Trial range. This model continues with updates to the front fork and an all-new rear shock, providing a more refined ride that Beta riders are accustomed to. The ...

In June, SWM Italy visited CPD. CPD imports AJP Motorcycles from Portugal, Electric Motion from France, Rieju from Spain, and SWM from Italy. Photo courtesy of SWM Harvv’s financing is available with ...

The National Powersports Dealer Association’s Dealer Connect will be held Oct. 20-22 at the Sonesta Hotel in downtown Columbus, Ohio. The NPDA shares that a dozen of its partners have stepped up to ...

Yamaha U.S. Marine Business Unit has named Bryan Seti as its new national sales and marketing manager for G3 Boats. Seti will also continue his current role as general manager of Yamaha’s WaterCraft ...

This article originally appeared in the September edition of Powersports Business and was written by Gillian Luce. Leveraging data can prove fruitful for dealers’ bottom line. The most up-to-date data ...

Dainese Group has entered into a multi-year distribution agreement with Turn 14 Distribution for the U.S. market. Through this partnership, Turn 14 Distribution’s extensive network will distribute all ...

The Buell Super Cruiser is nearing production, American Rider reports, and the company is now soliciting customers for a $1,000 deposit to secure their build and lock in the introductory price of ...

According to News Channel 9 WSYR Syracuse, seven kids and one adult are being accused of stealing more than $35,000 worth of motocross bikes from Preferred Powersports following a break-in at the ...

A triple threat of top motocrossers will represent the United States at the 2024 FIM Motocross of Nations Oct. 4-6 at Matterley Basin in Winchester, U.K. A triple threat of top motocrossers will ...

The AMA Road Race Grand Championship will return to the historic Daytona International Speedway on Oct. 18-20, running alongside the famed Biketoberfest event. The event will run at the iconic Daytona ...

Auto Finance Events has announced that powersports lenders will discuss motorcycle finance growth opportunities like electrified products and flexible financing during the PowerSports Finance Summit ...

PSB Honors Award winners at the 2023 Accelerate Conference. All 2024 Honors Awards nominations are due August 31, 2024, and we will recognize winners at the 2025 Powersports Business Accelerate ...