Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and ...

LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign ...

Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.

Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.

Judge rules that Google 'willfully engaged in anticompetitive acts' and 'substantially harmed' users and publishers.

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

Master strategies to keep your content visible, relevant, and engaging in today's evolving AI search landscape.

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...