Some of America’s favorite dolls will head overseas.

Just Play has launched the HOLOBRITE Pixie Lantern, an innovative toy that merges physical and digital play. Kids start by engaging with Wren, a hologram pixie that they can interact with on the color ...

NBA, MGA’s Miniverse, NFL, Donruss, LankyBox, and Little Tikes drove 9% growth in Explorative & Other Toys. The top-selling ...

Moonbug Entertainment, known for brands such as CoComelon, Morphle, and Blippi, recently welcomed Stephanie Bailey as its ...

The company’s newest offering is ZipString Luma, a model featuring a glow-in-the-dark, phosphorescent string that starts to ...

The 2024 Toys We Love list is packed with some of kids’ favorite brands, including Hot Wheels, Bluey, Disney, and more. More ...

Plush manufacturer Ty and BBC Studios recently established a global licensing deal for a line of Bluey -themed Beanie Baby ...

One toy can make a world of difference for a child in need. Imagine a stuffed animal becoming a cherished confidant, an ...

In 1983, as the U.S. was climbing out of recession, the toy industry grew by +15%, with more innovations like Care Bears, ...

The Mini is a smaller take on the Original Stapelstein element. Kids will feel tall — just like their favorite grown-ups — as ...

It’s a data-driven sector, and as Loerzel says, influencers play a role. TV ad dollars have shifted to influencers, and ...

On the eve of Transformers One ’s release, the cast and crew understand they’re securing a place in the brand’s storied ...