Samantha Juneman, Gerardo Leon, and Rahul Lakhwani join the company as Mattel builds out the team supporting its brand-driven ...

The company acquired the flip-and-write game franchise from Blue Cocker and already has plans to expand its universe.

The 2026 program will honor standout products, brands, retail programs, and collaborations across nine categories this ...

Pudgy Penguins and OpenSea bring Collector Park to New York, a one-day street festival centered around collecting culture.

The retailer is leaning into analog hobbies, spooky stitching, mystery crafts, and group projects as consumers stretch ...

Celebrate Sonic’s 35th birthday with this battle bot. The 20-inch-tall Sonic comes out swinging with more than 10 sound ...

The new Burger King Dragon Ball Super collaboration features an adult meal and a kid's meal, each with a collectible toy.

Horizon Group USA is entering creative mode with Mojang Studios to craft a new line of licensed activity kits inspired by the hit video game Minecraft. “Fandom fuels the energy of creativity,” said ...

Shift playtime into high gear with mystery collectibles inspired by the Fast & Furious universe, featuring 12 fan-favorite ...

This 18-inch doll gives Frankie Stein an American Girl makeover, complete with her iconic blue-and-black plaid dress, ...

Shocking news from Mattel — for the first time ever, Monster High and American Girl are teaming up for a creepy-cute crossover doll.

The Ambush founder brings anime influences, robotic details, and a futuristic feline companion to a new collector doll ...