When it comes to marketing, it’s hard to beat the power of email to connect with customers and boost your digital marketing return on investment. However, customer and prospect emails require careful ...

When targeting college students, remember that Gen Z is different from their older counterparts in how they respond to traditional marketing. They value authenticity and are generally loyal to ...

There’s a reason people champion Small Business Saturday every year: Shoppers want to pour money into neighborhood businesses to help boost the local economy. However, the impact of small businesses ...

With employee lawsuits on the rise, small businesses should consider purchasing employment practices liability insurance (EPLI). EPLI protects your company if current, past or prospective employees ...

At business.com, we’ve spent years advising entrepreneurs, creating actionable guides for obtaining funding and managing business finances, and comparing and contrasting leading software and services ...

What makes a good entrepreneur? Characteristics such as flexibility, control and motivation all help. Here is how to stay inspired when starting your business.

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

A business hotspot can benefit both busy entrepreneurs and the customers they serve. Here's what you need to know about setting up a business hotspot.

Earning sales from customers takes time and effort. Depending on your industry and product prices, encouraging a customer to do business with your company could take weeks or months. Even if you’re in ...

Peter Drucker was a world-famous management consultant whose ideas transformed business leadership from reactive to proactive. Before Drucker, managers’ highest priority was supervising. Now, thanks ...

Your employees are the foundation of your company. They can make or break your success, which is why having an employee assistance program (EAP) that helps workers who are struggling with certain ...