With 40+ speakers across 30+ sessions, expect bold strategies and no-fluff sessions built to leave you with something you can start implementing on Monday morning. Explore the full agenda here. This ...

User acquisition agencies can make app growth a whole lot easier when trying to navigate the crowded mobile app market. They know all the tricks to boost the visibility of mobile apps and attract the ...

Thomas Kriebernegg is GM at SplitMetrics and Andrey Rekalo is Director of Data & AI at the company, a mobile marketing technology firm working with brands including Wargaming, Free Now, NordVPN, ...

Small app marketing teams have often been locked out from harnessing the power of resource-intensive ad formats, namely interactive ads (also known as playables), because of the perceived difficulty ...

AI is no longer a feature. It’s the infrastructure separating apps that scale from those that stall. Every stage of app growth is being redrawn this year: how you build, how you retain, how you ...

Jacob Rushfinn, author of Retention.Blog and Founder and CEO of Botsi, a personalised monetisation platform for subscription apps, will speak at Business of Apps New York City on September 17th. Most ...

Today we’re talking about influencer marketing – and about the point where creator content stops being a brand play and starts being a performance channel. Creator-led ads run four times better on ...

There are two ways to make more money on mobile, and app teams spend nearly all their time on one of them. The first is to sell more of what the business already sells: move the paywall, sharpen the ...

June Bolneo is Senior Content Manager at Usercentrics, a consent management platform. At Business of Apps London 2026, she argued that privacy is not a compliance cost to manage but an underused ...

Every founder remembers the moment the product first felt real: users signing up and core features working smoothly. Then, months later, a quieter moment arrives. You compare what shipped to what you ...

This guide will walk you through what a mobile marketing automation platform is, how they work, and how to choose the best one for you. A mobile marketing automation platform is a tool that helps ...

Dating affiliate networks put publishers in touch with affiliate programs that advertise dating-related offers. Dating is one of the affiliate marketing niches that never ceases to grab people’s ...